Carlos Perez, Photographed by Omar Cruz
As part of the last project in my senior year, my thesis-paper and publication, in my school we were asked to interview a person in the field of design who’s work or expertise had relevance to the topic of our thesis. For my project I chose to interview Carlos Perez, creative director and founder of Elastic People. I thought of Carlos Perez as the right person to interview because my thesis talks about the important role of design in pop music, and Carlos Perez is one the most prestigious names in the Latin music scene in the United States.
Perez has turned his love for music and design into a successful design firm. Today his creative agency works with a variety of renowned Latin artists. The work coming from Elastic People is multidisciplinary; this consist of film, creative direction, and branding. Among the several achievement of the agency’s remarkable trajectory there are: the album cover designs for 3 of the top 5 Latin Albums of the last Decade including Daddy Yankee’s Barrio Fino; the #1 Album of the Decade, and creative collaborations with 12 of the decade’s Best Latin Artists; according to Billboard Magazine’s “Best of Decade” Charts. Lastly to name just some of the clients he has done work for, we have Interscope Records, Machete Music, Sony Music Latin, Universal Music Latin Entertainment, El Cartel Records, Emi Music, Pepsi International, and Nike.